I’m generally not considered a gadget person, except by my 70 plus year-old, Mom. So, I was a bit surprised when I received an e-mail from the folks at Double u Products asking me to consider reviewing their,
Days Ago, digital day counter .
Coming from a marketing background, it’s hard for me to review a product without considering the opportunities and how I might market the product. I also find myself second guessing why I was asked: Are they interested in my reviewing it because I have a readership that is parents? … that is crunchy parents concerned with health issues? I guess I could ask but, then it would take me awhile to get back to writing this review…so here goes.
My,
Days Ago, digital day counter arrived in the mail appropriately packaged in a peggable, two pack , which immediately lets me know these folks, two Moms, by the way, are interested in retail distribution. The press kit indicates that they have received a
slew of awards for the product, I had high hopes. And it is a neat little gadget. I’ll recommend it.
Available in suction and magnetic styles (my sample was magnetic), these day counters are simple to operate and seem to have a million different uses. By activating the electronic counter, the digital display starts counting the days.
I immediately stuck mine on the open jar of spaghetti sauce in my refrigerator but can see I could use a few more for the various condiments and sauces we seem to use every few months.
The downside is…and? So, now instead of seeing a half opened jar of spaghetti sauce, I now see that my half opened jar of spaghetti sauce is 32 days old. Since I’m not sure if that is good or bad, I still end up smelling it and searching for mold to see if it is still good. Why exactly do I need the Day Counter?
But, I don’t think I am the market for this product.
Who I REALLY see needing this product is new Moms, especially not-quite-crunchy ones. I would have bought this in a heartbeat, especially about week two or three after my DS’s birth. Back then I knew exactly how long to keep expressed breast milk in the fridge; how long home made (and preservative free) baby food lasted and how long the jarred organic stuff lasted. Every semi-informed Mom knows exactly how long she should keep baby’s precious food in her frig but is way too tired to remember when she actually placed it there.

Unfortunately, I fear this product is too broadly targeted and will get limited distribution meaning, you won’t be able to find it in many stores, which would be a shame. Rather than appealing to new Moms (or pet owners or gardeners, who also would find this useful for their own specific purposes), the attractive but, generic package promotes a
wide variety of uses, therefore appealing to everyone and no one. That is, just about everyone could see how they could use it but, no one is told exactly why this will make their life better. In marketing lingo, we call this “showing how the product meets the consumer’s need.”
I’d like to see the folks at DaysAgo step back and create a digital day counter specifically for baby’s food and milk. Make the face plates in pale pink and blue, create a baby centered package design and market it as a “baby feeding accessory” great as a shower gift with a baby food grinder and warmer. Plaster the package with the need met, “Never let baby’s food spoil again” or something to that effect.
Many products have found there way to a broader market simply by stepping back and marketing to a narrower one first, slowly but surely adding markets along the way. I see three or four potential markets for this great product. Hopefully we’ll see a change in marketing strategy and availability soon in our favorite stores.